For over 10 years I’ve been working with start-ups, scale-ups and agencies, building experiences across mobile apps, web, TV and wearables. I created multiple interactive experiences that boosted engagement and conversion: weekly active users, daily logs, unlocked new revenue and led to positive user and media reviews.

Every project needs a unique approach, but typically I:

1. Understand the problem and user needs through research and data analysis (100+ hours of interviews conducted over the years)

2. Explore solutions with the team, while addressing the business need and the technical constraints.

3. Iterate through prototyping, a/b testing, user testing and design reviews

4. Release in stages, assessing impact along the way

5. Optimise and learn through data and user feedback.

The magic is in the collaboration - helping founders define direction, working with engineers to find the best way to build the envisioned experience within constraints, working with other designers to create a seamless experience in line with design system and brand.

I thrive in complicated interactive product ecosystems, figuring out edge cases, creating multi-platform experiences.

• Redesigned core user flows for an award-winning US epilepsy app, boosting conversion (Epsy Health)

• Helped build, launch and grow the highest rated interaction fitness platform in the UK (Fiit).

• Designed the experience for a fitness wearable that received an ISPO award in 2017 (TomTom Sport).

• Received a 1st class honours degree from Edinburgh University.