Hi, I’m Anastasia
Product designer and researcher. I create data-rich, interactive experiences for mission-driven companies.
Redesigning the outdoor navigation experience for Europe’s leading route planning platform
Timeframe
11 months (2024-25)
Role
Lead Product Designer for the Navigation Squad
Result
30% more map visible, fewer distractions
New components designed and added to the design system
Key learnings
Test with real users, in real environments
Test localization early in the designs
Maps are complicated, involve multiple data and UI levels
Creating the Connected Equipment experience for an interactive fitness platform
Timeframe
5 months (2021)
Role
Lead UX / UI / Research
Result
Increased social engagement
Unlocked revenue from equipment partnership deals
Launched first ever interactive Airbike workouts (2021)
Key learning
Metrics and scoring systems design is complicated and hugely depends on the user’s understanding of the activity and context
Bringing community Challenges to UK’s highest rated interactive fitness platform
Timeframe
10 months (2018-2019)
Role
Lead Product Designer
Result
70% of users signed up for a Challenge
40 extra min per user per week (vs users not on a Challenge)
Key learning
Simple progress data visualisation in a prominent location performed better than over complicated graphs
“Fiit feels like the home workout app to beat”
— Wired UK (Jan 2021)
Helping launch and grow UK’s top rated fitness platform
Timeframe
7 months (iOS) + 5 months (Android) (2017-8)
Role
Lead User Experience Designer and Researcher
(Collaborated with the Founders, Brand, Marketing, Engineering)
Result
4.9* app rating maintained for the first 4 years
7x growth in weekly active users in the first year
4.5 avg class ratings within 3 months after launch
Key learning
Content and data structure early on has big implications for UX and scalability down the line.
Redesigning logging flows for an award-winning epilepsy management app
Timeframe
9 months (2023)
Role
Senior product designer / researcher
Result
31% improvement in Seizure logs
76% uplift in Journal logs
Key learning
Single page flows proved to be more efficient than multi-step logging flows
Multi-platform experience for an innovative, data-rich fitness wearable
Timeframe
1.5 years (2014-15)
Role
Senior Interaction Design
(Worked with Visual Designers, Research team, mechanical, industrial and software Engineers, Product and Marketing)
Result
Received an ISPO award in 2017
Technology patent registered
Key learning
The interplay between hardware and software design adds more complexity, sometimes resulting in major compromises.
What my colleagues have said…
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“Anastasia dives deep on any task she tackles and approaches it with great attention to detail and I really value our thoughtful and productive discussions.”
Lisa, Product Manager (Komoot)
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“She consistently brought a wealth of fresh, innovative ideas to the table. Her passion for both the product and her craft was evident in every design decision and discussion.”
Steven, QA (Komoot)
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“Anastasia is an invaluable design leader: her energy is contagious, and when paired with her strong design proficiency she is able to naturally rally a team around her. She is detailed and organised, yet knows when to change tracks and get scrappy.”
Jennifer, Head of Design (Epsy Health)